Once you have identified your prioritised markets, it is time to execute your sales strategy and maximise your local and or international growth potential. Through our services you increase your chances to close more deals.

How we can help

We make sure that you make the most of your local /international investment, whether you have entered a new market or need to get your sales performance back on track.

Our services

Take advantage of our connections to find reliable business partners and carry out performance management of your local distributors. We can also guide you through public tender deals.

What you can expect

You will save time searching for and evaluating local partners, which will speed up your time to market. You can also expect to find new revenue streams and increase your chances of landing new deals.

All our services are tailor-made. Here is a selection of common challenges and how we can help you accelerate global sales performance.

 

I'M STRUGGLING TO FIND SUITABLE LOCAL BUSINESS PARTNERS. WHAT CAN I DO?

Helping companies find partners is one of our key services. With one foot in the public sector and one in the private, we have a broad contact network that comes in handy if you have limited experience in your new market.

This is how we can help:

  • Search for and evaluate suitable partners
  • Use our network to put your company in contact with key stakeholders and decision-makers
  • Set up and attend meetings with potential partners
  • Bridge language and cultural barriers

I NEED TO SET UP A LOCAL SALES TEAM IN MY NEW MARKET, BUT WHERE DO I START?

If direct sales is your preferred business model, you will indeed need a solid sales team with local market knowledge. At the same time, it can be risky to recruit and train salespeople before business has taken off.

This is how we can help:

  • Search for and evaluate relevant customer segments and/or customers
  • Manage your sales both temporarily or for a longer period
  • Use our network to find the connections you need to close a deal

CAN YOU HELP ME EXECUTE MY GLOBAL SALES STRATEGY MORE EFFICIENTLY?

Managing your sales strategy is crucial to make the most of the opportunities in a new market. Getting it right requires equal parts art and science, and it can take a long time to find the right business development leaders.

This is how we can help:

  • Check and tailor your growth strategy
  • Lead your local sales team while you are looking for a permanent solution (available in some markets)
  • Help you tap into "Brand South Africa", a strategy for promoting South Africa abroad through activities and initiatives

I WOULD LIKE TO IMPROVE SALES PERFORMANCE IN MY INTERNATIONAL MARKETS. CAN YOU HELP?

What can you do to boost the performance of your distributors in another country? A sales strategy needs to be managed well to be effective, but many companies lack the resources needed to find the right sales team in a new market.

This is how we can help:

  • Evaluate and carry out performance management
  • Facilitate communication between global and local sales managers

HOW CAN I INCREASE MY CHANCES OF LANDING PUBLIC TENDERS ABROAD?

What happens if an unexpected procurement deal presents itself in one of your international markets? It can be challenging to know how to best respond to the sudden effort needed, and there is a risk that the opportunity slips away.

This is how we can help:

  • Strengthen your regular sales team
  • Show you how to benefit from the strategy of South Africa as a brand
  • Guide you to available resources within LEAD, a network of government authorities, agencies and companies that work together to boost South African exports abroad and investments in South Africa
  • Support your procurements toward the EU, UN and international development banks

Read more about International procurements and our Business to Government services.

Becoming an Local Enterprise and Association Development Client

To find out if LEAD can help your business, please contact us.

Email Us at: ClientServices@LEAD.org.za